Tuesday, April 1, 2008

In food we trust

Indulge me for a minute while I tell you about my email inbox. Understanding its contents will help you to see how the weight-loss magazine I edit each month is almost a miracle of nature, a beautiful phoenix rising from the ashes of crap I get sent every day.

A snap shot of today:
A VIP invite to the album launch of a washed up ex-soap star
A press release on how a cabbage-rich diet help prevents bladder cancer
Info about 'fabulous' new creams that will rid me of stretch marks and cellulite
Three readers complaining their free pedometer doesn't work
And, er, multiple group emails with my friends regarding important topics such as Macs v PCs, movie castles in England and fake boobs.

Not once have I ever received a press release declaring 'Balanced healthy eating and exercise regime helps people lose weight' or 'The more you exercise the more kilojoules you burn'. Nor do I get free healthy meals prepared for me daily (my rationale being that beauty editors get sent all their products and have endless treatments). And if I get one more email from the Lemon Detox people telling me how nutritionally sound it is (even after I phoned to tell them my views, it's rubbish people!) I may be charged with crimes against Idiot PRs.

Let's not even start on my phone (33 voicemails last week from PRs haranguing me about their product - c'mmon folks, how many products do you see featured in there? We are not of the Magalogue genre). I have a point here other than to vent - it is that you should take everything you read regarding weight-loss, health and fitness with a healthy dose of cynicism. We do. And that's why you won't ever see cabbage diet recipes here or in the pages of my magazine.


2 comments:

cazduck said...

Melissa Tkautz?

Also, I was wondering if one day you were thinking of adding a frighteningly-lifelike drawing of yourself on here?

cazduck said...

Wow! I love what you've done with the site by adding the easy-to-use email subscription. Did you have a professional pimp up the page for you?